Budget Planning
Budget Allocation Strategies for Early ChatGPT Advertising
ChatGPT advertising requires a $200,000 minimum commitment at $60 CPM (Adweek, 2026), making it an enterprise-only channel. For brands meeting the threshold, recommended allocation is 70% proven channels, 15% ChatGPT, 15% other AI platforms. A $200K budget delivers ~3.3M impressions. Ads managed through Microsoft Advertising. First-wave brands: Target, Ford, Adobe.
Sarah Chen
9 min read
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