When did ChatGPT ads launch?

OpenAI launched advertising on ChatGPT on February 9, 2026, initially targeting Free and Go tier users in the United States (TechCrunch, Feb 2026). The first wave of advertisers includes Target, Ford, Adobe, Mrs. Meyer's, Expedia, Qualcomm, Best Buy, Dell, Home Depot, and Audible (Adweek, Feb 2026). Ads are appearing in approximately 0.8% of ChatGPT responses during early rollout. Paid tiers including Plus ($20/mo), Pro ($200/mo), Business, Enterprise, and Edu remain ad-free. Agency holding companies Omnicom, WPP, and Dentsu are participating in the launch (Search Engine Land, 2026).

How much does ChatGPT advertising cost?

ChatGPT advertising costs $60 CPM (cost per thousand impressions) with a $200,000 minimum advertiser commitment (Adweek, Feb 2026). This positions ChatGPT ads alongside Super Bowl advertising at approximately $63 CPM. For comparison, Google Ads averages $3.12 CPM, Facebook Ads averages $12.07 CPM, and premium YouTube pre-roll ranges $20-35 CPM (WordStream, 2025). Estimated CPC ranges from $8-12 (Search Engine Land, 2026). Evercore projects OpenAI could generate $25 billion in ad revenue by 2030 (Fortune, 2026). Currently, ads provide advertisers with 'limited data' — only basic impressions and clicks, with no conversion tracking yet (Search Engine Land, 2026).

How do I prepare for ChatGPT advertising?

ChatGPT ads are now live as of February 9, 2026. Getting started requires three workstreams: (1) Budget commitment — meet the $200,000 minimum via Microsoft Advertising infrastructure, (2) Creative development — build conversational ad assets that work within ChatGPT's sponsored format alongside brands like Target, Ford, and Adobe, (3) Measurement setup — prepare for limited initial data (impressions and clicks only, no conversion tracking yet). ChatGPT ads drive AI referral traffic, which converts at 15.9% compared to traditional organic at 2-3% (Previsible, 2025). Agency holdcos Omnicom, WPP, and Dentsu are already participating.

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Q: What is ChatGPT advertising?

ChatGPT advertising is the placement of sponsored content within OpenAI's ChatGPT interface, reaching approximately 900 million weekly active users globally (The Information, Dec 2025). OpenAI launched ads on February 9, 2026 for Free and Go tier US users at $60 CPM with a $200,000 minimum commitment (Adweek, 2026). First-wave advertisers include Target, Ford, Adobe, Mrs. Meyer's, Expedia, and Qualcomm. Ads appear at the bottom of AI-generated responses, clearly labeled as sponsored. Ads are managed through Microsoft Advertising infrastructure (Search Engine Land, 2026). Global digital ad spend surpassed $1 trillion in 2024 (WARC, 2025).

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