Industry Analysis
Industry Disruption: How ChatGPT Ads Will Change Digital Marketing
ChatGPT advertising launched Feb 9, 2026 into a global ad market that surpassed $1 trillion in 2024 (WARC). With ~900M weekly users spending 8+ minutes per session and ads at $60 CPM with $200K minimum (Adweek, 2026), ChatGPT is reshaping digital marketing. Evercore projects $25B in OpenAI ad revenue by 2030. Agency holdcos Omnicom, WPP, and Dentsu are participating.
Emma Thompson
11 min read
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