Emma Thompson

Content Marketing Specialist

Emma Thompson is a Content Marketing Specialist at GPTads focused on the psychology of conversational AI advertising and consumer trust building. Her work draws on behavioral science research from institutions including Harvard Business School, Princeton, and Arizona State University to develop evidence-based frameworks for ethical AI advertising. She is a recognized expert on how cognitive biases and trust signals influence consumer behavior in AI interfaces.

Articles Published

Minutes of Content

8+ years

Experience

Expertise

AI Advertising PsychologyConsumer TrustCreative StrategyBehavioral Science

Writing since 2023

Austin, TX

Topics Covered

Chatgpt Ads Ai Marketing Industry Insights

Articles by Emma Thompson

4 articles published

All Articles

Stay up to date with the latest insights

ChatGPT Ad Targeting

ChatGPT Ad Targeting Options: Advanced Audience Segmentation Strategies

ChatGPT advertising offers targeting based on conversation context and real-time intent signals. With ~900M weekly users (The Information, Dec 2025) and ads managed through Microsoft Advertising (Search Engine Land, 2026), targeting includes conversation topic and behavioral patterns. Ads appear in ~0.8% of responses during early rollout. First advertisers Target, Ford, Adobe demonstrate contextual placement quality.

Emma Thompson

14 min read

January 13, 2026

Consumer Psychology

Conversational AI Advertising Psychology: How to Trigger Buying Decisions in ChatGPT

Users perceive AI-delivered product recommendations as 23% more trustworthy than banner ads and 15% more trustworthy than influencer endorsements (Journal of Consumer Psychology, 2024). Conversational ads achieve 40% higher recall than passive display ads. This guide covers the reciprocity principle, IKEA effect, and cognitive fluency research applied to ChatGPT advertising.

AI Advertising Trust: How to Build Consumer Confidence in Automated Marketing

67% of consumers accept AI-delivered ads when clearly labeled and contextually relevant, but 78% would lose trust in brands using deceptive AI practices (Edelman Trust Barometer, 2025). 54% prefer AI ad recommendations over influencer endorsements for factual products (Nielsen, 2024). This guide covers the trust framework for transparent ChatGPT advertising.

Industry Disruption: How ChatGPT Ads Will Change Digital Marketing

ChatGPT advertising launched Feb 9, 2026 into a global ad market that surpassed $1 trillion in 2024 (WARC). With ~900M weekly users spending 8+ minutes per session and ads at $60 CPM with $200K minimum (Adweek, 2026), ChatGPT is reshaping digital marketing. Evercore projects $25B in OpenAI ad revenue by 2030. Agency holdcos Omnicom, WPP, and Dentsu are participating.

Emma Thompson

11 min read

December 25, 2025

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